Alumni Collaborations & Visits Class of 2012 Class of 2015 Testimonials

Ruth Oshikanlu – CEO & Author

It is our absolute pleasure to introduce you to Ruth, whose award winning work in social innovation, community nursing and personal development is truly inspiring.

Name: Ruth Oshikanlu
Job Title: CEO Goal Mind Limited/author/speaker/pregnancy mindset expert
Contact Details:
LinkedIn: Ruth Oshikanlu QN FiHV
Twitter: @RuthOshikanlu
Facebook page: Tune In To Your Baby
Studied: PGDip (graduated 2012) and MSc in Social Innovation (2015)

Nursing Times Leaders

Image Copyright: Nursing Times. Leaders 2015

Who do you work for, and what is your role?
I am the Executive Director of my company – Goal Mind Limited, a coaching consultancy that helps individuals improve their performance at work and small businesses improve their profits through employee engagement.

I am a Pregnancy Mindset Expert at Tune In To Your Baby, a subsidiary of Goal Mind Limited, and I support women who have had assisted conception or recurrent miscarriages to remain pregnant and have their babies. It equips anxious and stressed pregnant women and new mothers with the tools to form secure attachments with their babies promoting maternal and infant mental health.

I am also a trainer, speaker, coach and mentor.

Image Copyright: The Black British Business Awards 2016. Photo by Steve Dunlop. +447762084057

Image Copyright: The Black British Business Awards 2016. Photo by Steve Dunlop.

What is involved in your day-to-day work?
I don’t have a typical day. For me, variety is the spice of life. As such, I thrive on it.

I run regular workshops and deliver seminars to support pregnant women to develop the mindset they need to alleviate stress and anxiety in pregnancy and remain pregnant.

I also have a private clinic in Harley Street where I offer individual and group support to pregnant women who have had assisted conception to remain pregnant and carry their babies to term.

I am a guest lecturer at several universities, including Bucks New University, on the subject of parental-foetal attachment.

I run mother and baby support groups and a private health visiting service.

I also mentor teenage girls with low self-esteem enabling them to aspire and supporting them to achieve their full potential.

Outside work, I love spending time with my delightful eleven year old son. I also love to dance salsa in my spare time.

What have been your main career achievements to date?
• I am the author of a self-help parenting book – Tune In To Your Baby: Because Babies Don’t Come With An Instruction Manual.
• Finalist – Black British Business Awards (2016)
• Finalist – The Precious Awards (2016)
• Named on the Nursing Times Inspirational Leaders List (September 2015)
• Fellow of The Institute of Health Visiting (March 2015)
• Named on The Health Service Journal BME Pioneers List (November 2014)
• Finalist – Women Inspiring Women Awards – Coach/Mentor category (July 2014)
• The Queen’s Nursing Institute’s Queen Elizabeth The Queen Mother Award for Outstanding Service to Community Nursing (May 2014)
• Winner – Community Practitioner of the Year Award 2014 – Community Practitioner and Health Visitor Association (March 2014)
• Finalist – Community Practitioner of the Year Award 2013 – Community Practitioner and Health Visitor Association (March 2013)
• Published author of Tune In To Your Baby: Because Babies Don’t Come with An Instruction Manual (August 2012)
• Awarded The Queen’s Nurse title by The Queen’s Nursing Institute (April 2012)
• Regular columnist in several nursing and healthcare journals including The Nursing Times Leadership Academy Series, Community Practitioner, Journal of Health Visiting and Epilepsy Review.
• Baby Care expert blogger for Nursing in Practice Baby Care Resource Centre

Queens Nursing Institute Spring Awards

Image Copyright: Queens Nursing Institute. Spring Awards 2014

How has your qualification from Bucks helped your career?
It was during the Nurse First Programme (Postgraduate Diploma in Social Innovation) at Bucks that I authored my first book – Tune In To Your Baby: Because Babies Don’t Come With An Instruction Manual. I got the support of the professionals who were fellow participants on the programme to critique the book as I wrote it.

During the course I grew in confidence to refine my business idea and the business has continued to evolve and grow since then.

During my Masters in Social Innovation, I was able to undertake a literature review on the subject of parental-foetal attachment and the role of the health visitor in promoting it which I am planning to further develop as part of a PhD.

iHV Fellowship Certificate Presentations at Church House, Westminster, London. Picture by:

Image Copyright: iHV. Fellowship Certificate Presentations at Church House, Westminster, London. Picture by:

During this postgraduate course at Bucks I further developed the skills required to innovate and grow my business, including business planning, pitching for funding, business strategy and influencing skills. This gave me the confidence to start writing for publication. Since then I have authored over 30 articles in various nursing, health visiting and health care journals.

CPHVA Awards_Ruth Oshikanlu

Image Copyright: CPHVA Awards 2014

What advice would you give to a student who is about to graduate into your role/industry?
Be open minded and willing to learn. Keep abreast of evidence to remain effective in practice. Never be afraid to fail. Embrace change. Reflect regularly. Get a mentor or coach that will support you to develop. Develop others as you grow.

What advice would you pass on to your first year self?
Don’t be afraid to raise your head above the parapet!

Please tell us anything else about you, your time at Bucks, your industry or role that will be of interest.
I am a single mum of a delightful 11-year old boy.

The Nurse First programme at Bucks was one of the best courses I have ever been on. I met so many like-minded inspirational people on the programme, many of whom have remained close friends.

Ruth Oshikanlu

Please follow Ruth’s example and let us know how your career has developed since graduating from Bucks New University.

Ruth also kindly provided the links below to her published articles and awards profiles for those interesting in following her career in more detail.  As always, please bear in mind that we are not responsible for the content of external sites.

Links for published articles:

NHS Choices Videos I have recorded about 20 parenting videos for NHS Choices.  Below is a selection:

Awards related articles:


Book reviews:

Online CPHVA Thinking Thursday webinars for professionals:


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