What does being a ‘Global Creative Director’ involve, and what skills can you develop at University and beyond to create a career in this field? Let Bucks Alumni Stephan explain…..
Name: Stephan Roux.
Job Title: Global Creative Director.
Working in: London. Previously; Leeds, Hong Kong and Beijing.
Working for: Huawei – Consumer Business Group.
Studied: Graphic Design & Advertising.
What is your role?
My Role is to make the brand famous, to work with the best in their fields and ensure consistency (although I tell my family I colour in for a living).
What is involved in your day-to-day work?
This involves plenty of travel, dealing with, or drinking with agencies, suppliers and generally translating the strategy of the brand and it’s values.
What have been your main career achievements to date?
Looking back there are many but a few do stand out. Building a small agency with one client into a 25 man agency, with multiple clients and helping the team grow. Launching the VW Golf 7 as my first gig in mainland China also springs to mind. But mainly the desire to move forwards.
How has your qualification from Bucks helped your career?
It gave me the time to develop my trade, my style of working, and in depth knowledge of where these processes come from and how they are applied and how we implement them today. To step away from the screen and think and plan. But more so, my fellow Bucks graduates (class 2003) are still very close friends and all doing exceptionally well in the industry. These people are my yardstick and my inspiration.
Upon reflection, what skills did your qualification give you that help in your job?
I still use the old school printing techniques to explain and understand type, and I still use the brief writing and creative thought processes today, they’ve evolved but the thinking remains the same.
What advice would you give to a student who is about to graduate into your role/industry?
Don’t give up! Always be thinking about and noticing the world around you.
Network! Meet like minded people and professionals and make them your friends!
Are there any misconceptions about your role/industry that you would like to address?
It’s all glamour, drinking, free lunches, superstars, exotic locations. Sometimes (most of the time) it’s long hard and dry and you’re filming a spot with a guy in a chicken suit at 4am in the morning after a 5am start, and only a bed in a hostel to look forward too.
What advice would you pass on to your first year self?
Please tell us anything else about you, your time at Bucks, your industry or role that will be of interest.
Always leave them wanting more…
A message from Bucks New University Alumni Service:
Thank you so much Stephan for sharing your story and images with us.
Are you an alumni who can match that?!: Alumni Testimonials
See Stephan’s amazing photography at: